Client
Mumbai Football Association
Category:
Branding & Web Developement
Project Overview
Mumbai Football Association (MFA) is one of the oldest district football associations in India, responsible for nurturing and promoting football in the region. Post-COVID, MFA sought a brand refresh, a digital overhaul to streamline operations, and new ways to engage fans and players.
Project Objective
MFA wanted to modernize their brand and operations by building a dynamic website to handle player profiles, event management, statistics, and team information. They also aimed to improve fan engagement through social media and live streaming of their flagship event, the Mumbai Premier League.
Our Solution
Sports Core executed a complete overhaul by providing:
- Brand redesign, including a new logo for MFA and its various leagues, symbolizing a fresh start post-pandemic.
- Development of a state-of-the-art website, equipped with automation for player profiles, team stats, e-commerce, and event management.
- Social media management, promoting leagues, sponsorship opportunities, and events, with regular designs and captioned posts.
- AI-powered live streaming for the Mumbai Premier League, including live statistics like possession, heat maps, and player analysis, through the Veo camera.
Key Results
- A modern website with increased player and team interaction, leading to 50% increase in traffic.
- Successful sponsorship acquisition, driving revenue to fund further improvements.
- Positive feedback from fans, with 20% increase in social media engagement, and a significant viewership increase through live streaming.
Sports Core has truly transformed the way we operate, both online and offline. From branding to live streaming, they’ve brought us into the digital age.
Mumbai Football Assoc.
Hon. Gen. Secretary
