Client
The Holistic Fit
Category:
Branding & Web Developement
Project Overview
The Holistic Fit is a one-stop fitness platform, designed to cater to a wide range of fitness enthusiasts. Offering services from personalized yoga sessions to high-intensity interval training (HIIT), they are focused on holistic wellness. Beyond classes, The Holistic Fit collaborates with several fitness product brands, offering consumables like protein powders, supplements, and non-consumable items such as gym equipment, directly through their website.
Project Objective
The client wanted an interactive digital presence that could combine their fitness services with product sales, creating a unique user experience. Additionally, they required a strong social media presence to engage fitness enthusiasts, promote collaborations with partner brands, and increase customer retention.
Our Solution
Sports Core developed:
- A responsive website with two unique selling propositions (USPs):
- Integration with multiple fitness brands for product sales, offering exclusive discounts and referrals.
- A real-time class booking system, allowing users to book slots and view the timetable.
- Created the entire branding package, including logo design, brand manual, and guidelines, ensuring brand consistency across digital and physical platforms.
- Launched a comprehensive social media strategy, developing themes, posts, and engagement-driven content.
Key Results
- 40% increase in website traffic within the first three months, with a significant portion coming from product sales.
- Brand partnerships led to 15% increase in overall revenue through affiliate product sales.
- Enhanced engagement with over 25% increase in social media followers and interaction rates, particularly among fitness influencers.
