Client
Mumbai Premier League
Category:
Multi-Media Services
Project Overview
The Mumbai Premier League, organized by the Mumbai Football Association, is one of the most prestigious football leagues in the region, attracting top-level teams and fans alike.
Project Objective
For the first time, MFA wanted to bring live streaming to their matches, enhancing fan interaction and enabling the players to review their performances through advanced analytics.
Our Solution
Sports Core introduced:
- AI-powered live streaming using the Veo camera, offering real-time statistics, heat maps, and player analytics during live matches.
- Post-match highlights and statistics, offered to teams for educational purposes at an affordable cost, increasing post-match analysis opportunities.
- Cross-selling opportunities where match highlights and analysis were shared on MFA’s newly created YouTube channel to drive engagement.
Key Results
- The YouTube channel saw thousands of views per match, significantly increasing online engagement.
- The AI-powered statistics were widely praised, and 90% of fans gave positive feedback on the digital experience.
- Increased sponsorship opportunities for the league due to heightened digital visibility.
Sports Core’s innovative streaming solution has taken our league to the next level. Fans loved the experience, and it’s helped us increase our reach also, our very first YouTube Channel with active engagement.
Swan City FC
MFA Official
