Client
Sports Vastra
Category:
Branding & E-Commerce
Project Overview
Sports Vastra is a Mumbai-based sports apparel company focused on providing high-quality, customizable jerseys and sports kits for football teams, academies, and sports enthusiasts. With a vision to establish itself as the go-to brand for custom sports gear, Sports Vastra aims to combine style, performance, and comfort into their products.
Project Objective
Sports Vastra wanted to build a strong brand identity that reflects their vision and mission of becoming a leader in the sports apparel industry. Additionally, they sought an engaging e-commerce platform that would not only showcase their custom products but also provide a seamless user experience for team orders, individual purchases, and bulk customizations.
Challenges
- Creating a distinct brand identity that would resonate with both B2B (sports clubs and academies) and B2C (individual sports enthusiasts) markets.
- Developing an easy-to-navigate e-commerce website that allows customers to easily design, customize, and order jerseys online.
- Ensuring a smooth backend system for handling bulk orders and deliveries efficiently while offering individual customization options.
Solutions
Sports Core crafted a complete branding and e-commerce solution:
1. Branding:
- Designed a bold, modern logo that conveys the brand’s focus on sports and energy.
- Created brand guidelines covering typography, colors, and logo usage to ensure consistent messaging across all platforms.
- Developed taglines and brand messaging that speak to their core values of quality, performance, and customization: “Your Game, Your Gear, Your Identity.”
2. E-Commerce Platform:
- Built an intuitive e-commerce website.
- Integrated bulk ordering systems that cater to team and academy needs, simplifying the process for placing large custom orders.
- Optimised the website for mobile and desktop users, ensuring smooth navigation and a seamless purchasing process.
- Implemented payment gateways and backend inventory management systems for efficient processing of orders and real-time updates.
Key Results
- The website launch resulted in a 30% increase in customer engagement.
- Bulk orders from football clubs and academies increased by 70%.
- Brand recognition increased with 40% more social media engagement, especially with clubs promoting their custom-designed jerseys.
- Positive feedback from customers for being able to track their shipment online, real-time.
Conclusion
The successful branding and development of Sports Vastra’s e-commerce platform have positioned the company as a leading player in the customised sports apparel market. With a robust digital presence and growing customer base, Sports Vastra continues to scale new heights in the sports apparel industry.
