Client
Swan City FC
Category:
Branding & E-Commerce
Project Overview
Swan City FC, a semi-professional football club, approached Sports Core for a complete branding refresh and the development of an e-commerce platform to enhance their fan engagement, online merchandise sales, and offering parents an on-platform payment-gateway interface to make fee payments. They aimed to modernise their club image and capitalise on digital commerce to grow revenue streams.
Project Objective
Swan City FC needed a cohesive and modern brand identity that resonated with their local culture and community based growing fan base. Additionally, they required an e-commerce solution to sell merchandise and fee packages directly through their website, integrating a seamless and user-friendly shopping and personal dashboard experience that stores the rich log of all the transactions.
Our Approach
We began by redesigning Swan City FC’s visual identity, crafting a new logo that reflected the club’s heritage and vision for the future. Our branding team also developed a set of guidelines for consistent use across digital and print platforms.
For the e-commerce platform, we implemented a custom-built solution that included:
- A fully responsive website integrated with a secure payment gateway.
- An easy-to-use CMS for the club to update merchandise and product (fee package) descriptions.
- AI-driven analytics to monitor fan behaviour and optimise sales strategies.
Key Results
- 25% increase in fan engagement across social media and the club’s website within the first three months.
- 40% increase in merchandise sales after the launch of the e-commerce platform.
- Improved brand consistency and recognition across all digital and physical touchpoints.
- Positive feedback from fans and sponsors, reinforcing Swan City FC's modern, forward-thinking approach.
